The demand for anal bleaching has risen by about a fifth in the past year as women ‘feel under pressure to look like porn stars’, figures suggest.
The trend was started after celebrities like Sophie Kasaei, Charlotte Crosby, and Kourtney Kardashian revealed they had the procedure.
The procedure involves lightening the color of the skin around the anus for cosmetic purposes and make it more uniform with the surrounding area.
The treatments are applied in a salon by a cosmetic technician, including laser therapy while others are sold as a cream that can be applied at home.
A leading medical aesthetic clinic in London has reported a large increase in the number of women, and sometimes men, asking for the procedure.
Clinic manager at HB Health of Knightsbridge, Sheri Johnson, said: ‘We have seen a rise of 23 percent in the past year at the clinic. Laser therapy is the most popular, accounting for around 95 percent and cream treatments about five percent.’
‘It’s predominately women who come for the bleaching but we have had a few men in this year too. There’s not one particular age group, we get young women right through to older women.’
‘I think women are feeling under pressure from their partners to emulate the look of adult stars that are seen in porn.’
Kourtney Kardashian also admitted to getting the procedure on Kourtney and Khloe Take Miami.
What does anal bleaching involve and is it safe? Laser anal bleaching is carried out by using a cutting-edge technology laser. Clients have a few sessions and each session usually takes 10-15 minutes, while some combine it with cream treatment.
The laser removes the melanin layer that causes the undesirable dark color.
Ms. Johnson explains, ‘The procedure is performed with local anesthesia as some people may find it painful. People may have a darker coloring around the anus for lots of reasons.
‘It may be genetic, or as a result of hormonal changes, age or other conditions. Pregnancy and the menopause can have an impact down there too. The laser treatment damages the skin so it can rebuild itself and it grows back whiter.
‘Laser therapy is more expensive but quicker. It depends on the person but the desired look can be achieved in anything from a few days to a month with laser and with a cream it can take a few months of applications.’
The cost: £500 a session and most people need a few.
Ms. Johnson said that laser bleaching comes with ‘small risks of infection and scarring’ and stressed it was important to have it at in a professional clinic setting.
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